Privacy Policy

Last Updated: December 12, 2025

My First Moments ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application.

1. Information We Collect

Account Information:

• Email address (for account creation and communication)
• Username (for account identification)
• Password (stored securely using industry-standard encryption)

Content You Provide:

• Photos you upload to the app
• Baby profiles (names, birthdates)
• Milestones and albums you create
• Captions and descriptions you add

Automatically Collected Information:

• Device information (device type, operating system)
• Photo metadata (date taken, if available in the image file)
• App usage data (for improving our service)

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Create and manage your account
• Store and organize your photos and memories
• Send you important account-related notifications (password resets, verification emails)
• Respond to your requests and support inquiries
• Protect against unauthorized access and ensure security

3. How We Store Your Information

Your data is stored securely using industry-standard practices:

• Photos: Stored on Amazon Web Services (AWS) S3 with encryption at rest
• Account data: Stored in a secure database with encrypted passwords
• Data transmission: All data is transmitted over HTTPS (TLS encryption)

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties.

We may share information only in the following circumstances:

• Service providers: We use Amazon Web Services (AWS) for secure photo storage. They are contractually obligated to protect your data.
• Legal requirements: We may disclose information if required by law or to protect our rights, safety, or property.
• With your consent: We may share information when you explicitly authorize us to do so.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. If you delete your account:

• All your photos are permanently deleted from our servers
• All your account data is permanently deleted
• All associated baby profiles, milestones, and albums are permanently deleted

This deletion is irreversible.

6. Your Rights and Choices

You have the right to:

• Access your data: View all your photos and account information within the app
• Update your data: Edit your profile, photos, and content at any time
• Delete your data: Delete individual photos or your entire account from the app settings
• Export your data: Save/share your photos to your device at any time

7. Account Deletion

You can delete your account at any time through the app:

• Go to Settings > Account Settings > Delete Account
• Enter your password to confirm
• All your data will be permanently and irreversibly deleted

8. Children's Privacy

Our app is designed for parents and caregivers to store photos of their children. While the app stores photos of children, it is intended for use by adults (parents/guardians) only. We do not knowingly collect personal information directly from children under 13. The photos stored are under the control of the parent/guardian account holder.

9. Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of passwords using bcrypt hashing
• HTTPS encryption for all data transmission
• Secure authentication tokens
• Rate limiting to prevent unauthorized access attempts
• Regular security reviews

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Services

Our app uses the following third-party services:

• Amazon Web Services (AWS): For secure photo storage. See AWS Privacy Policy

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: memories@ibeamma.com

Website: https://strategicsoftwaresc.com

13. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request deletion, and opt-out of the sale of personal information. We do not sell personal information.

14. International Users

If you are accessing our app from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our app, you consent to this transfer.